Hi, I’m Zugey Garcia (Sue-hey), but my nickname is Z.

Raised in South Jersey (yes, there is a North, Central, and South Jersey!), I discovered my passion for media early in college, thanks to several internships and an insatiable drive to learn more. Before I knew it, I was packing my bags and heading for “Hollywood.”

With over six years of experience in digital marketing, I specialize in transforming social media strategies into impactful campaigns that drive brand success and foster audience growth. My passion lies in creating content that tells meaningful stories while seamlessly incorporating nods to current trends. I have a sharp eye for emerging culture, lifestyle, trends, style, and design.

My journey began at The Ellen DeGeneres Show, where I created viral TikTok content that skyrocketed engagement, helping the channel grow to 5 million followers in its first year and significantly expanding the show’s digital footprint.

At Purple Pebble Pictures, I partnered with Priyanka Chopra-Jonas to elevate the brand’s positioning and boost audience engagement, achieving an 11% increase in follower interactions. Today, as Senior Social Media Content Manager at Bellami Hair, I lead innovative cross-platform strategies, produce scroll-stopping content, and manage a high-performing team to consistently exceed brand goals and fuel growth.

Fluent in English and Spanish, I thrive in fast-paced, dynamic environments where creativity meets data-driven insights, ensuring measurable results and lasting impact.

This site is a hub for showcasing my work, thoughts, and ideas, highlighting my experience across social media, beauty, culture, lifestyle, and trend-driven industries.

I look forward to connecting with you!