For the Bellami by Eric Vaughn campaign launch, I spearheaded the social media efforts to introduce four new shades to the collection. Collaborating closely with the marketing team, I developed a comprehensive social strategy that included a detailed content calendar, visually engaging collateral, educational tutorials, high-quality branded assets, compelling color stories, and authentic personal content from Eric Vaughn. This holistic approach positioned the collection as an essential addition for both stylists and their clients.