BELLAMI HAIR
BRIDAL CAMPAIGN
CASE STUDY
Led by: Zugey Garcia
Role: Social Strategy, Influencer Strategy, and Campaign Producer
Overview: During peak bridal season, Bellami Hair launched a targeted campaign aimed at helping brides-to-be discover the perfect hair extension look for their big day. By partnering with professional hairstylists and digital creators, we delivered a content-rich, omni-channel experience that drove engagement, built community, and increased product visibility during a high-intent shopping period.
Objective: Position Bellami Hair extensions as the go-to bridal solution while engaging both hairstylists and consumers through an educational, inspirational, and conversion-driven campaign.
Target Audiences: Primary: Brides-to-be
BELLAMI PROFESSIONAL
CAMPAIGN LAUNCH
IN PARTNERSHIP
WITH ERIC VAUGHN RECAP
For the Bellami by Eric Vaughn campaign launch, I spearheaded the social media efforts to introduce four new shades to the collection. Collaborating closely with the marketing team, I developed a comprehensive social strategy that included a detailed content calendar, visually engaging collateral, educational tutorials, high-quality branded assets, compelling color stories, and authentic personal content from Eric Vaughn. This holistic approach positioned the collection as an essential addition for both stylists and their clients.
